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Understanding the shift in consumer behavior: The role of social media and UGC in brand strategy

Bazaarvoice Bazaarvoice Editorial Team

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Product page optimization: A 5-point audit for your brand

Ben Abiola Global Web Technologies Manager

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Community commerce: A guide for brands and retailers

Audra Fields Social Commerce Strategist

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The creator economy: Definition, benefits, and trends

Andrew Brzezicki Global Content Marketing Manager

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AI content moderation and creation: Examples and best practices 

Victoria Zenns Global Web Content Manager

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10 creator-led video strategies for back to school shopping

Archana Mishra Marketing Leadership

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How to refine your content distribution strategy

Andrew Brzezicki Global Content Marketing Manager

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Product sampling marketing: When, why, and how to do it

Laura Staples-Otis Director of Product Marketing for Content Acquisition

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What is UGC? The complete guide to user-generated content

Lisa Maccagno Global Content Marketing Manager

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Understanding usage rights: A guide for online content compliance

Andrew Brzezicki Global Content Marketing Manager

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Influencer marketing platforms: The complete guide  

Archana Mishra Marketing Leadership