The   Bazaar   Voice

Acquire Content

Reviews that influence purchases: How user-generated content drives sales

Bazaarvoice Bazaarvoice Editorial Team

Collect content

What is UGC? The complete guide to user-generated content

Lisa Maccagno Global Content Marketing Manager

Drive conversion

Product review examples: What does good look like?

Guylaine Cadorette Global Marketing Content Manager

Drive conversion

How to respond to negative reviews: Examples and best practices

Andrew Brzezicki Global Content Marketing Manager

Collect content

Why ratings and reviews are important for your business

Guylaine Cadorette Global Marketing Content Manager

Drive conversion

Review gating: The risks and alternatives

Guylaine Cadorette Global Marketing Content Manager

Stay up to date

Subscribe to our latest content

Subscribe

Actionable insights

Testimonial ads: What are they and why do they work?

Kerry Bridge Director - Global Web and Content Marketing

Actionable insights

SMS marketing: How to do it right

Ashlei Valles Partner Marketing Manager

Actionable insights

Review marketing: How to amplify ads

Guylaine Cadorette Global Marketing Content Manager

Drive conversion

Review hijacking: What it is and how to prevent it

Abi Schuman Senior Director, Content Management Services

Drive conversion

Incentivized reviews: How to get them right

Guylaine Cadorette Global Marketing Content Manager