A retail marketer’s guide to satisfying experience-hungry shoppers

Gone are the days when offering a stellar product is enough to lure and satisfy shoppers. What shoppers want now are memorable and unique experiences. In fact, 98% of consumers value experiences over price, in at least certain instances.

But how should you adapt your strategy to deliver the experiences that shoppers crave? This e-book gives you some practical advice on how to give consumers the shopping experiences they crave now and into the future.

Grab this e-book to learn:

• Unique perspectives on how to navigate the experience economy
• Five shopping experiences consumers value
• How top global brands are adapting their marketing strategy